Project Type
E-commerce
The Challenges
Increase sales across Amazon and Website for a Indian beauty and skincare brand.
The Strategies
KOJO Life is an Indian skin and hair care brand that was born with the idea of combining ancient research with a stylish, modern aesthetic to craft products that are nature-derived, safe, and offer long-term benefits. Taking this thought further, we directed our overall digital communication to the same theme. We understood the target segments through cities & increased revenue by focusing on particular regions in India including metro cities & North Eastern states.
Results
- Growth in customer base by 4x across the website in the span of six months by identifying new target segments
- Growth in Amazon sale of more than 100% through sponsored products ad campaigns
- Average ACOS for Amazon achieved at 24%
- Time-sensitive discount campaigns which led to an increase in the user base by 20%
Project Type
Lead Generation Business London, UK
The Challenges
To generate high quality leads from across the country for the Simply Business Solutions One Year Dance Program (OYP) & Half Yearly Program (SHP)
The Strategies
A complete mapping of the target audience was carried out across Facebook, Instagram and Google. The campaign focused on generating high-quality leads and increasing the ratio of those leads turning into live auditions. We employed a mix of video for brand-awareness and city-based lead generation campaigns.
Results
- Total Leads: Close to 2500 by digital campaigns
- Projected CPL: Rs. 450, Achieved CPL: Rs.108
- Prospect Ratio of quality Leads >20%
- Saved 25% of the complete media budget which was used across other programs
Project Type
E-commerce
The Challenges
The challenge was to introduce Spice Bucket and make it touch base with the target audiences regularly, consequently increasing their recall value and ultimately leading to purchases.
The Strategies
Being a new company entering the online market place as a spice brand, Spice Bucket wanted to stand out against the clutter while making sure it was portrayed correctly. We employed a mix of facebook conversion, engagement ad campaigns & google remarketing campaigns. Testimonial based ad creatives were used to increase repeat customers on the website.
Results
- Grew the customer base by 6x in 10months
- Increase in total revenue by 3x in 10 months
- Decrease in CAC (cost of acquiring a customer) from 15$ to 7$ in 10 months.
Project Type
Auditing Firm Dubai, UAE
The Challenges
The challenge was to Implement and Improve the performance of the website. There was so many factors by which website was not performing well. Website was suffering on Search Ranking.
The Strategies
To make an online presence, GSM Auditors needed more factors on thier website, which made it hard for them to give their customers a user-friendly experience and rank on the google search engine result page. We made a quick audit report for their website and started optimizing it technically.
Results
- Better website performance
- Increased speed of website
- Responsive user experience
- Increased ranking on Google’s SERP
